Transmedia is the next phase in the audiovisual industry. Everything begins with a story, yet, narrative techniques have evolved. They are now more complex, and today, consumers no longer remain passive. They want to get involved, to interact with the story, the thread of the narrative. They want to enter another universe via different platforms: mobile, Internet, books, comics, television, radio, and real-life events.
Undeniably, transmedia is the next phase in the audiovisual industry. Our teams are already breaking the codes and boundaries between various media through original concepts. They are working on several projects, including Kadath Quests, a fictional and immersive transmedia series inspired by H.P. Lovecraft’s work that has been developed internally for study purposes.
Whether it is through the use of transmedia experiments, storytelling, alternate reality games, live action role-play and other virtual and real-life interactive adventures: we are ready!